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Blog Posts (168)

  • Melbourne Cruise Passenger Research

    Client: Visit Victoria AEC has been commissioned to undertake a biennial survey of cruise passengers and crew members disembarking at Station Pier Cruise Terminal in Port Melbourne to understand Melbourne cruise passengers and crew profiles, behaviour, and satisfaction whilst capturing expenditure. Information from the survey is used to inform strategy and development of tourism products, visitor services and infrastructure. The last research in 2018/2019 involved over 1,300 intercept surveys with passengers and crew members. Complex and consistent calculation are undertaken to understand the number of nights stayed in Australia, in NSW (outside Sydney) and within Sydney as well as the monetary value of the visit, including the injection of it into the NSW. The methodology was developed to align with the industry best practice undertaken by Australian Cruise Association and Cruise Lines International Association.

  • Superyacht Charter

    Client: Superyacht Australia and Tourism Australia The Australian International Marine Export Group (AIMEX) is the peak body representing the Australian marine export and superyacht industries and promotes Australia’s thriving marine industry to the world. To gain further insight into the status of the Superyacht sector, key Australian Charter Brokers were invited to provide crucial baseline information on the market with the key objective being to inform and promote Australia as a cruising and charter destination. The Charter Brokers were invited to participate in the online survey designed and distributed by AEC. A formal MS PowerPoint report was presented summarising the findings and highlighting key insights from the research.

  • Drivers of Secondary School Selection

    Client: Townsville Catholic Education TCEO commissioned research to understand the drivers and influencing factors considered by parents, primary care givers and/or decision makers of children when selecting secondary schools. Ultimately the objective of the research was to understand most important aspects in selecting secondary schools, identify factors for choosing secondary schools within the Diocese and reasons for enrolling in competitor schools, identify opportunities for improvement to ensure TCEO continues to strengthen its position as the primary school choice by establishing a strong enrolment pathway and continuing to attract students. Quantitative and qualitative research methodologies were adopted to appropriately target each stakeholder group including online surveys, telephone surveys and focus group sessions with parents/caregivers who currently have children enrolled within the Diocese and those who considered a Diocese secondary school but did not enrol.

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  • Research | AEC Group

    Market Research Understanding the existing and future socio-economic and demographic conditions is a fundamental aspect of proactive strategic planning and development. We deliver beyond just numerical outcomes but focus on providing sentiment outcomes and insight for our clients regarding their strategic development plans. We offer the full suite of quantitative and qualitative research methodologies, inclusive of telephone and online interviewing, personal intercept interviewing, focus group and in-depth qualitative discussions. Importantly, we are one of the few companies that has our own CATI systems and field survey teams so that we can control project quality. Conducting the research and delivering results is just the beginning. Beyond just the charts and graphs, we identify drivers and influencing trends, provide insight and contextualised answers to strategic questions leveraging the latest in technology and visualisation. Embedding the insights through thoughtful frameworks, concept designs and presentation workshops is equally important in our client engagement. Corporate & Government Sentiment Through understanding opportunities and identifying issues within the commercial realities where social and cultural brands exist, we can help create positive relationships with the people who drive your reputation in the market. By combining an evidenced-based and exploratory approach to inform decision making, we can deliver a holistic 360-degree insight. ​ Our range of integrated solutions includes: Undertaking policy evaluation and development Defining Consumer and Business Sentiment Understanding employee and staff satisfaction and sentiment Assessment of Corporate reputation and imagery Compliance and regulation of Government initiatives. ​ Community Impact & Confidence We tell the stories of communities to help influence local and state government plans. Through the exploration of satisfaction, importance and behaviour drivers, we can develop effective engagement strategies which increase community and key stakeholder advocacy. By utilising advanced research techniques and ensuring comprehensive community consultation, more effective policies and programs can be developed which respond to the community’s needs. ​ Our expertise includes: Investigating community perceptions, wants, needs and aspirations Defining scenarios for behaviour change Exploring opportunities for community engagement Designing stakeholder engagement frameworks Exploring the socio-economic impact of specific events or services Community services benchmarking Understanding community socio-demographics ​ ​ Consumer & Customer Experience Depending on our client’s challenges and objectives, we aim to create partnerships to help achieve success. Across different projects, a range of tools is utilised to measure: Consumer/customer attitude and experience Market segmentation based on attitude, usage or life stage Product and service experience and advocacy Lifecycle modelling Channel and distribution strategy Social trend identification Brand positioning and strategy. For further information, contact one of our specialists below. Priya Narsey priya.narsey@aecgroupltd.com Sara Hanna sara.hanna@aecgroupltd.com Melbourne Cruise Passenger Research Client: Visit Victoria AEC has been commissioned to undertake a biennial survey of cruise passengers and crew members disembarking at... Superyacht Charter Client: Superyacht Australia and Tourism Australia The Australian International Marine Export Group (AIMEX) is the peak body... Drivers of Secondary School Selection Client: Townsville Catholic Education TCEO commissioned research to understand the drivers and influencing factors considered by... Customer Research Client: Stadiums Queensland Stadiums Queensland (SQ) is a statutory body established under the Major Sports Facilities Act 2001 and is... Recent Projects

  • Marketing & Consumer Insight | AEC Group

    Marketing & Consumer Insight Visually, compelling strategic engagement and communication tools and insight are the cornerstones of AEC’s Marketing & Consumer Insight team. Backed by our economic and finance teams we combine evidence based reporting and consumer insight into strategic communication tools to disseminate information to inform decision making. Our skilled engagement, marketing and insights team provide the following services: Benchmarking & Comparative Assessment Brand Positioning Community, Consumer, Customer Survey Research Corporate Sentiment Demand Assessments & Behaviour Change Socio-Demographic & Population Projections Market Analysis & Outlook Reporting Market Entry Strategies Marketing & Branding Strategy Socio-Economic Impact of Events Projects or Services Lifestyle Modelling Channel & Distribution Strategy Market Segmentation Based on Attitude Usage or Lifestage Product & Service Experience & Advocacy We are also highly experienced in implementing our research into Lobbying & Advocacy campaigns to Local, State and Federal Governments. Over the last 25 years, we have assisted over $30billion in projects with their funding and implementation from Government. For further information, contact one of our specialists below. Priya Narsey priya.narsey@aecgroupltd.com Lyndon Berresford lyndon.berresford@aecgroupltd.com Melbourne Cruise Passenger Research Client: Visit Victoria AEC has been commissioned to undertake a biennial survey of cruise passengers and crew members disembarking at... Superyacht Charter Client: Superyacht Australia and Tourism Australia The Australian International Marine Export Group (AIMEX) is the peak body... Drivers of Secondary School Selection Client: Townsville Catholic Education TCEO commissioned research to understand the drivers and influencing factors considered by... Customer Research Client: Stadiums Queensland Stadiums Queensland (SQ) is a statutory body established under the Major Sports Facilities Act 2001 and is... Recent Projects

  • AEC Group | ECONOMICS | FINANCE | MARKET RESEARCH | Australia

    ONE TEAM, MANY EXPERTS Backed by three decades of consulting experience. OUR TEAM AEC, powered by data, fuelled by insight… …our purpose is to provide evidence-based solutions, insight and advice that sustainably shape the future of our communities, cities, and regions. SECTORS A tailored team... Driven by outcomes, we judge our success by the successes of our team and clients. Our approach is to understand your objectives and build a team tailored with the expertise and skills you need to achieve your desired results. OUR TEAM DataAU DataAU visualises complex data about your region and helps you form strategic insights. Our mission is to support the ongoing socio-economic growth of communities around Australia. LEARN MORE Melbourne Cruise Passenger Research Superyacht Charter 1/84 AEC InSIGHT Stay up to date with our latest insights and industry news. TESTIMONIAL "AEC did an excellent job, with a challenging brief. Really impressed with the thorough and incisive inputs.: ​ SJB Urban Recent Projects ONE TEAM, MANY EXPERTS Backed by three decades of consulting experience. Waste Management Reforms RIS Council & Community Impact Assessment Client: LGAQ State: QLD The Queensland Department of Environment and Science released a consultation Regulatory Impact Statement (RIS)... Foreign Residential Investor Contribution Client: Property Council Australia State: VIC This report was commissioned by the Victorian division of the Property Council of... Cairns LGA Population Projections Understanding the future scale and demographic composition of the local population is an important component of strategic planning. APEC Cruise Study AEC Principal Consultant Simon Smith, in partnership with Tammy Marshall, Managing Director of B Hive, has been working with APEC...

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