Client: Cruise Line Industry Association (CLIA) Australiasia
State: NSW
Cruise ship visitors have been engaged across various Australian ports to understand the economic impact of the Cruise Shipping Industry on the Australian economy. These studies provide limited information on the behaviour of international cruise passengers pre and post cruise in Australian destinations. The most recent study into international cruise passenger demographics, pre and post cruise travel and stopover behavior and perceptions was commissioned in 2023 by Cruise Line International Association (CLIA) and Australian Cruise Association (ACA).
International passengers aboard cruise ships arriving or departing from the Overseas Passenger Terminal (OPT) or the White Bay Cruise Terminal (WBCT) in Sydney (NSW) were engaged via intercept surveys. Over n=550 surveys were collected resulting in a margin of error of ±4.14%. Key insights into the number of nights spent in Australia, motivation(s) for visiting, key destinations visited and stopovers, pre and post cruise expenditure as well as visitor perceptions across various aspects provided Cruise Line International Association (CLIA) and Australian Cruise Association (ACA) with evidence-based understanding and information to support decision making and advocacy.
