Client: Visit Victoria
AEC has been commissioned to undertake a biennial survey of cruise passengers and crew members disembarking at Station Pier Cruise Terminal in Port Melbourne to understand Melbourne cruise passengers and crew profiles, behaviour, and satisfaction whilst capturing expenditure. Information from the survey is used to inform strategy and development of tourism products, visitor services and infrastructure.
The last research in 2018/2019 involved over 1,300 intercept surveys with passengers and crew members.
Complex and consistent calculation are undertaken to understand the number of nights stayed in Australia, in NSW (outside Sydney) and within Sydney as well as the monetary value of the visit, including the injection of it into the NSW. The methodology was developed to align with the industry best practice undertaken by Australian Cruise Association and Cruise Lines International Association.