Client: Health and Wellbeing Queensland
State: QLD
Health and Wellbeing Queensland (HWQld) is working to increase the accessibility, affordability, desirability and convenience of healthier food and drinks options for Queenslanders in out-of-home (OOH) food environments. To bridge the gap in light of minimal information on the demand for healthier food and drinks options in OOH environments HWQld commissioned a research study to engage with Queensland adults to gain in-depth insights into the values, attitudes, knowledge, behaviours and expectations of food and drink provision in OOH environments. The study engaged with two target audiences including Queensland adults who have child(ren) between the ages of 5 and 12 (Group 1) and those who do not have child(ren) within this age group (Group 2) via online survey methodology (via panel partners).
The overarching objective of the study was to understand and demonstrate demand for healthier food and drink options in OOH environments to enable HWQld to identify opportunities and deliver programs in a way that is relevant and develop new programs that fill any gaps and ultimately inform the future direction of key HWQld programs that form part of key marketing messages.
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