Brisbane Truck Show

Client: Heavy Vehicle Industry Association

State: QLD


The Brisbane Truck Show is held biennially at the Brisbane Exhibition and Convention Centre. The event attracts approximately 40,000 attendees and approximately 250 exhibitors. AEC has been undertaking research with patrons and exhibitors of the Brisbane Truck Show since 2011. The objectives of the study were to:

• Determine the economic impact of the show;

• Investigate the effectiveness of the advertising campaign;

• Ascertain attendee and exhibitor satisfaction with the show; and

• Obtain a demographic profile of the attendees.


On average, each time AEC has obtained over 400 intercept surveys from attendees at the Show over a course of 3 – 4 days resulting in a confidence interval of +/- 4.77. Additionally, a total of 239 emails were sent soliciting participation to a web-based survey and 138 surveys were collected from exhibitors.


Expenditure data from visitors, exhibitors and Heavy Vehicle Industry Association were used in Input-Output models specific to the Queensland economy to estimate the direct and indirect impacts to the state economy. The findings of these reports are used to assist with promotion of the event both interstate and overseas.