Tourism Economy
& Strategy
Unlocking opportunities to drive tourism across your region.
​
AEC delivers data-driven, market insight-led, strategic tourism advice that fosters vibrant visitor economies, sustainable product development, effective sector advocacy and investment attraction. We partner with local governments, tourism organisations, developers, and other stakeholders to grow destinations and unlock tourism potential.
​
Our services include impact assessments, destination development strategies, infrastructure feasibility studies, lobbying strategies and market segmentation analysis. We support tourism planning across the full lifecycle, from demand analysis and project feasibility to crafting compelling investment cases and visitor experience strategies.
​
With extensive expertise in both regional and metropolitan markets, AEC is a trusted advisor to the tourism sector. Our team combines economics, planning, and industry insight to help clients secure funding, unlock opportunities, and position their regions for long-term success.
OUR CAPABILITIES
Visitor Economy & Destination Development Strategies
​
We create data-informed, place-based strategies to grow visitation, improve tourism product and experience offerings, and activate destination potential.
​
Tourism Investment & Feasibility Assessment
​
We assess demand, operating viability, and broader economic justification and economic benefits for tourism assets including cultural centres, retreats, hotels, and major attractions.
Market Research & Visitor Profiling
​
Through quantitative and qualitative visitor research, we help destinations better understand who is coming, what they want, and how to grow target markets.
​
Economic Contribution & Impact Assessments
​
We measure the direct and flow-on benefits of tourism sectors, events, and investments. Our work supports grant funding, policy submissions, and government advocacy.
​
Accommodation, Events & Experience Sector Analysis
​
We undertake commercial and strategic analysis for hotels, events, and attractions – enabling investment readiness, experience enhancement, and evidence-based planning.
​
Comparative Benchmarking
​
AEC applies benchmarking to evaluate regional or sector performance against national and global standards, helping identify gaps, strengths, and best practices for strategic advantage.
​
Design & Visual Communications
​
Transform complex information into clear, compelling visuals that support decision-making and stakeholder engagement. We ensure that every output is both informative and visually impactful.
