Value of Dinosaur Tourism

AEC took on the challenge of assessing the current and future value of dinosaur tourism, combining socio-economic profiling, in-depth stakeholder engagement, and robust economic impact modelling. 

AEC’s analysis uncovered key opportunities for growth and identified strategic actions to capitalise on the region’s prehistoric assets. A four-page summary was developed, providing TEQ with actionable recommendations to foster sustainable sector growth through targeted marketing and development initiatives.