Client: Logan City Council
There are very few regional centres in Australia that can justify a stand-alone performing arts or entertainment centre. Due to the projected 2.4% annual growth of Logan’s population by 2036 and the recorded occasions where events have exceeded supply capacity, speculation exists on the potential feasibility of a standalone or multi-purpose convention/ exhibition centre.
Council engaged AEC to assist Ranbury in the development of a Needs Assessment and Pre-Feasibility Analysis for a convention/ exhibition centre. AEC’s work involved a socio-demographic analysis, review of the MICE market and key demand drivers, a gap and competitor analysis, estimates of future MICE demand, analysis and recommendations of governance structures and operating models, financial analysis and risk assessment.
Key findings revealed the immediate demand for civic, cultural, sporting, business and community events are generally well catered for within the current facilities and infrastructure of Logan City. However, there is evidence to support a future requirement within the period of 5-10 years for the development of either a new purpose built (or expanded), metro-scale multipurpose convention/ exhibition centre.
Under all scenarios, a proposed convention/ exhibition centre would generate an operating deficit. Hence the future direction of the study is to identify if the community benefits outweigh the financial cost, identify a specific site to allow for a more specific capital cost estimate and to undertake a more rigorous demand assessment.