Brand Perception and Satisfaction Study

Client: Townsville Hospital and Health Service

State: QLD


This study involved qualitative and quantitative research across five (5) stakeholder groups including telephone surveys with general community across six council regions, online surveys with internal stakeholders, one-on-one interviews with key external stakeholders, community organisations and interest groups.


The research objectives for the study were to understand stakeholder perception of THHS brand and its image, understand overall perception of THHS and its offering and understand stakeholder satisfaction, trust and loyalty with THHS.