Tourism, Hospitality & Leisure
We enable clients to grasp valuable opportunities in the dynamic and fast paced tourism sector.
AEC customers throughout the Asia Pacific, Australia and NZ gain competitive advantage and valued outcomes from the practical, personal, and hands-on experience of our Tourism, Hospitality and Leisure team. We have run international hotels, accommodation chains, restaurants, breweries, pubs, holiday parks, tourism organisations and tourism destination marketing businesses on four continents and have over 100 years of collective industry knowledge and insight. Our team is backed by a highly skilled mix of researchers, economists, planners and business analysts.
We have completed hundreds of successful assignments for private and public sector investors and operators, Federal, State and Local Governments and for tourism organisations across the aviation, accommodation, attraction, cruise, restaurant, catering, events, travel and transport sectors.
What sets us apart is a unique combination of genuine industry experience, authentic market insight, detailed analytical capability, and integration with a leading, sophisticated team across technical disciplines of Economics, Finance, Market Research, Advocacy and Visual Communication.
Our tourism consulting advice has a real world focus that leads to sound tourism investment strategies. Our extensive knowledge of the industry allows us to quickly identify problems and provide practical solutions.
Key areas of expertise include:
Tourism Research & Analysis:
Tourism Analysis & Insight
Projections & Forecasting
Evidence to drive change:
Infrastructure & Product Audit/ Gap Analysis
Prioritisation & Feasibility Studies
Business Case & Funding Submissions
Marketing, Branding & Investment Attraction
Tourism Policy Analysis & Recommendations
Primary Market Research (event evaluation, consumer insight, operator surveys)
Tourism Strategies & Destination Marketing Plans
Investment, Regulatory & Planning Advice
Tourism & Economic Development Strategies
Visitor Services & Visitor Centre Review/ Strategy
Outcome Driven Projects:
Review of accommodation redevelopment options and use of Hotel airspace
Gallagher Hotel Management
With growing consumer interest reported in pub-style accommodation around Australia, the Gallagher Hotel Management Group were seeking to achieve greater asset utilisation, improve returns and increase the value of a portfolio of hotels in Sydney. The opportunity to redevelop existing accommodation and to use airspace above the current buildings to add accommodation to the hotel was identified and AEC was engaged to undertake a preliminary market assessment and viability options assessment. The report found a number of viable hotel accommodation options and mapped out a way forward.
Tourism Product Development Plan
Daylesford & Macedon Ranges Tourism
AEC was engaged by Daylesford & Macedon Ranges Tourism (Victoria) to complete stage 2 of their Destination Management Plan which included a product gap audit and prioritised opportunities for tourism product development. The project included analysing the existing tourism market and tourism product to identify market gaps. Consultation was then held with relevant stakeholders to obtain industry and local government input. Over 40 opportunities were identified which were then assessed using AEC's proprietry tourism assessment framework. The end result is a product development plan of over 20 infrastructure projects that will improve tourism performance in the destination over the next ten years.
Barossa Product Gap Audit
Department of Resources, Energy and Tourism
This project was an initiative of the Tourism Minister’s Council and Investment and Regulatory Working group under the National Long Term Tourism Strategy. The purpose of this project was to produce an analysis of tourism infrastructure and required developments to cater for the long term future of tourism in the Barossa region.
AEC developed a detailed profile of tourism to the Barossa, including a detailed of the existing products and infrastructure and visitor characteristics and segments. AEC compared the Barossa to a range of competitor regions across Australia and Internationally, in terms of visitation and infrastructure and product provision.
A detailed analysis of the existing macroeconomic landscape and tourism environment was used to influence and determine a detailed set of potential visitation forecasts for the coming 20 years in the Barossa. From this, AEC identified priority infrastructure and product opportunities designed to realise and accommodate the future growth opportunities, as well as providing the economic, financial, social and environmental benefits for these measures.
The project included a comprehensive consultation program which assisted in confirming and clarifying the findings of the initial profiling phase and then to confirm and refine the identified opportunities for development.