Property, Planning & Development

Delivering Solutions


Powerful evidence-based advice is the cornerstone of our Property, Planning & Development team.


AEC has regularly assisted and been an advisor of choice for all sectors of the property industry across Australia. Using our combined expertise in economics, finance, market research and planning, we have helped both private sector and government clients navigate a complexity of property issues to achieve tangible outcomes.


We work closely with our clients to plan for and assess the feasibility of development, understand where the ‘value’ in the project is vested, and develop implementation and funding strategies including the identification and assessment of key risks and recommendations.


There are four core aspects to our exceptionally talented Property, Planning & Development team and each of these aspects combine seamlessly into robust, evidence based client recommendations.


We have used the AEC for almost 20 years and they remain front of mind when we have problems that need solutions.


Managing Director

1 / 23

Please reload

Property Economics

  • Development Options, Staging & Feasibility Analysis

  • Market Research and Appraisals

  • Demographic and Trend Analysis

  • Highest and Best Use Assessments

  • Economic Appraisals

  • Economic Impact Assessments

  • Market Impact Assessments

  • Peer Review and Strategy Advice

Strategic Planning

  • Strategic Policy Review and Analysis

  • Review of Planning Controls

  • Economic Development Strategies

  • Employment Lands Strategies

  • Town Centre Revitalisation Strategies

  • Residential Demand and Needs Analysis

  • Affordable Housing Studies

  • Economic Impact Assessments (for Planning Proposals/Change of Use Applications)

  • Review of Voluntary Planning Agreements

  • Value Capture Modelling and Analysis

  • Development Contributions Mechanisms Analysis

Development Advisory

  • Masterplanning Land Use Analysis

  • Development Options, Staging and Feasibility Analysis

  • Advice and Modelling on Delivery Partnership and Arrangements

  • Financial and Feasibility Modelling

  • Market Research and Trend Analysis

  • Due Diligence

  • Asset and Portfolio Strategies

  • Project Governance and Delivery

Property Valuation

  • Acquisition and Divestment Strategies

  • Compulsory Acquisition and Compensation

  • Rent Review

  • Expert Witness

Outcome Driven Projects:

Rezoning of Melrose Park Industrial Precinct

Payce Property


Economic criteria are often foremost in decision making, whether by state government, local government or funding bodies. By clearly demonstrating the rationale and economic implications of development, the AEC Property Economics Team strengthens planning proposals and planning applications. We establish the economic basis for rezoning, re-development and renewal. This was the case for the work commissioned by Payce for the Melrose Park Industrial Precinct (the Precinct) located in Parramatta.


Payce came to AEC with a visionary plan to transform a declining industrial precinct into a place that would provide more jobs, new and affordable housing choices, improved transport links and a range of community benefits to the local population in Sydney’s west. Representing one of the largest urban renewal opportunities in NSW, the challenge for Payce was to demonstrate the economic rationale as to why the Precinct should be considered for different land uses to Parramatta Council. Acknowledging that in order to determine future land use and floorspace requirements for the Precinct, an economic analysis was required – AEC developed a highly innovative four stage approach, including analysis of the:

  1. Economic structure of the Precinct;

  2. Role and function of the Precinct in the context of Parramatta LGA’s employment precincts;

  3. Ability of the Precinct to accommodate alternate uses from a market perspective; and

  4. Economic impact assessment of the master plan.     

Critical to the success of AEC’s approach was the ability to undertake fine grain employment analysis of the Precinct. AEC undertook interviews with occupiers in the Precinct to understand their challenges, employment change and future plans to ascertain how the economic structure of the Precinct was changing. The AEC bespoke employment demand model was then used to determine how employment precincts are likely to grow/decline towards 2036. Market assessment of alternate land uses was undertaken to investigate alternate employment uses that would be likely to locate in the Precinct from an occupier’s perspective. The culmination of this work resulted in Parramatta Council identifying the Precinct in its draft Parramatta Employment Lands Strategy as an employment lands precinct undergoing significant economic change and “suitable for large scale urban renewal”. The Strategy recommended a Structure Plan be prepared to guide the future planning of the Precinct.


AEC’s findings have informed employment floorspace planning as well as development typologies for the Structure Plan. An economic impact assessment of the Structure Plan has also been submitted to Council to support a Planning Proposal.

  • LinkedIn Social Icon

ABN: 84 087 828 902


©AEC Group Pty Ltd, 2018.     Privacy Policy.