Booth Design- a Striking, Simple and Clever
Solution
A trade show attracts a broad cross section of people. The
trick is to ensure they patronise your booth, creating the
opportunity for face-to-face personal selling. The booth design
and all round concept must encourage people to visit the booth
on their own accord. This immediately makes the visitor feel
in control. They are then more comfortable and can be expected
to remain longer at the booth and become more receptive to
information.
This goal is achieved by:
- Eye Catching Design
- Ice Breakers and Incentives
- Professional Presentation
Design
The design should support and strengthen the main message. A
well designed booth will successfully communicate the message
with pictorial elements portraying a common theme. The design
must be eye-catching to stimulate and encourage booth patronage.
Ice Breaker Solution
Hard sell tactics by walking up to people and forcing your
message upon them does not make people feel comfortable. Icebreakers
are most effective if they are disguised as a 'no strings
attached' experience. The trick is to choose an icebreaker
that is a subtle interpretation of your message.
Ice breakers need to:
- Be Interactive and require participation
- Appeal to a broad cross section of consumers
- Easy to run and set up
- Take up little room
- Support your message and theme of the booth
Professional Presentation
First impressions count. A well-presented booth will ensure
consumers position you as professional. The quality and professional
presentation of the booth is achieved through quality production
techniques. Full colour displays combined with professional
finishes should ensure your image and level of professionalism
is lifted.
AECgroup has extensive experience in designing booths
for a number of clients including: Thuringowa City Council,
Dalle Cort Financial Services, Sunferries and Ingwersen and
Lansdown. For further information contact Jane Neame in Townsville.
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