Explore new markets and don't forget the web. Position your business to meet the needs of these new markets. This may involve providing already available services on-line or may require a new product or service line to suit changing needs.

The process of researching, changing and communicating is an ongoing process. This is not to say it needs to be costly. There are solutions for every budget. The important part is that your plan of attack is finalised well in advance and budgeted for accordingly. An integrated approach is the key - a piece meal approach just won't do as it is merely a knee-jerk reaction to market stimuli. Be a sharp operator and be prepared.

Review your plan monthly and refine if necessary. Remember that even if you do everything absolutely right and work quickly and take an aggressive approach, it may still take you six months to a year to see the real fruits of your planning and implementation.

Obviously the industry and environment in which your business operates will have a great impact on how badly you are affected during different seasons, but every organisation, small or large will be more successful with a Business Plan.

The AECgroup has many experienced business advisers who can help you create an effective Business Plan and Sales and Marketing Plan for your business