Olympics exposure boosts overseas arrivals
 
As many predicted, it seems the exposure generated by the Sydney 2000 Olympic Games has boosted overseas tourist interest in Australia. Recently released data indicates that in the two months following the Games, there was a significant increase in the number of overseas arrivals to Australia. Arrivals from all markets grew considerably in this period, although the majority of additional visitors were from New Zealand, the United States, Korea and China.

 

During the Games in September 2000, arrivals rose dramatically to 406,500, up 53,400 (or 15.1%) from that recorded in September 1999. In the subsequent months of October and November, arrivals were up 9.7% and 10.6%, respectively, from the corresponding months of 1999. Greater overseas interest in Australia as a result of the Games should continue to result in sustained growth in international arrivals in 2001 and 2002, although the global market for the tourist dollar is expected to remain highly competitive.

 

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